Group Newhouse, Inc. is a marketing and management consulting firm that helps organizations understand what truly drives the customer decision process and how that intelligence can be used to build brands, generate loyalty, and drive revenue.

We focus on clients who work through intermediaries to reach the end user or customer - from manufacturers and service providers who distribute through dealers or sales reps, to national non-profits with state or local chapters. Our approach is to collaborate with you to find the intersection where the way you work and the products and services that you offer are an ideal match for the needs and desires of your target.

Our team has the expertise and experience to help you develop strategic breakthroughs and insights required to exceed your objectives.

Reji Puthenveetil, President
Prior to founding Group Newhouse, Reji was managing partner with ABA Consulting and spent 12 years specialized in helping clients identify strategic growth opportunities and developing innovative programs to realize profitable revenue growth. He specifically focuses on aligning marketing and sales resources for organizations with extensive field-marketing operations and complex distribution structures. His client experience includes Kia Motors, Snap-On Tools, Lennox Air Conditioning, American Red Cross, Unisys Corporation, R.H. Donnelley, and Lockheed Martin. Reji is a frequent speaker on effective customer targeting and agency relationship management best practices. He holds an MBA from Wake Forest University. reji@groupnewhouse.com

Martin Armes, Senior Consultant
Before joining Group Newhouse, Martin spent nine years with the Greater Raleigh CVB, most recently as the director of marketing and communications. In that role, he worked across governmental, private, and non-profit sectors to integrate marketing, sales, public relations, and community initiatives. Martin possesses a unique blend of qualifications - he was a Phi Beta Kappa graduate of the University of North Carolina, has a Master’s Degree in Sports Management from the University of Georgia and was even the assistant golf coach at Georgia for a short time. Martin also spent nearly a decade working in media relations across a variety of organizations, resulting in millions of dollars of editorial exposure including major broadcast networks, newspapers, and magazines. martin@groupnewhouse.com

Craig Fitzgerald, Senior Consultant
Craig is a specialist in strategic and operational work with more than 25 years experience in national account and field sales management at the district, regional, and national levels. Craig’s experience includes serving as vice president of managed health care and government (Medicare and Medicaid) in the Commercial Division and vice president of applied genetics in the R&D Division of GlaxoWellcome. Craig specializes in helping companies understand the intellectual and emotional aspects of their customer’s decision-making process which improves the overall strategic decisions of the company. craig@groupnewhouse.com

Tyler Tibbits, Senior Consultant
Tyler’s experience is in leading areas of management operations, product development, program management, and organizational oversight. He has been fortunate to work in these roles in several industries including software development, health care and pharmaceuticals, financial services, and oil & gas. Prior to his current position, Tyler co-founded and managed a software development company that created portfolio accounting database products for institutional investment managers. His experience there included the development and/or oversight of corporate operations, consulting services and client support, product development, accounting, sales and marketing, and investor relations. Tyler received his MBA from UNC-Chapel Hill. tyler@groupnewhouse.com