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GN is a marketing and management consulting firm that helps organ-izations understand what truly drives the customer decision process and how that intelligence can be used to build brands, generate loyalty and revenue.

“ Group Newhouse’s approach provides a pragmatic and effective way to guide future marketing decisions."

- VP Corporate Marketing,
Industrial Products Company


July 2008
Does Marketing Matter for Nonprofits?
As a nonprofit, your organization is helping to change hundreds, thousands or even millions of lives each year. People should be beating a trail to your door to help support such a worthwhile cause. So why worry about marketing? Isn't that just another way to spell Public Relations? The reality,

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